Apple launches first-ever budget MacBook

Technology brand Apple has launched the MacBook Neo, which it describes as its “most affordable laptop ever”. Set to go on sale next week, MacBook Neo will cost $599 in the US and £599 in the UK making it almost half the cost of the MacBook Air – previously t…

Technology brand Apple has launched the MacBook Neo, which it describes as its "most affordable laptop ever". Set to go on sale next week, MacBook Neo will cost $599 in the US and £599 in the UK making it almost half the cost of the MacBook Air – previously the cheapest MacBook. "We're incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price," said Apple senior vice president of hardware engineering John Ternus.

"Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create." Apple aimed to ensure that, although the MacBook Neo is a low-cost laptop, it still feels and works like a MacBook. Like the other laptops in the range, it has an aluminium case and uses the same keyboard as the MacBook Air and Pro. It has a 13-inch Liquid Retina screen and runs on the A18 Pro processor, which powers the iPhone 16 Pro.

The laptop weighs 1.23 kilograms (2.7 pounds) – the same as a 13-inch MacBook Air – and according to Apple, lasts for up to 16 hours on a single charge. Along with being Apple's "most affordable" laptop, it was also billed as "the most colourful MacBook yet". It will be available in four colours. Along with classic silver, the laptop comes in dark blue, rose pink and a citrus yellow. For each of the coloured versions, the keyboard is colour-matched along with the Apple logo on the top of the case.

"Bringing a fun touch of personality and style to everyday computing, MacBook Neo comes in a spectrum of four gorgeous colours: blush, indigo, silver, and citrus," said Ternus. "These colours extend to the Magic Keyboard in lighter shades and new wallpapers, creating a cohesive design aesthetic and making MacBook Neo the most colourful MacBook yet." Last year, Apple and Issey Miyake created an expandable "extra pocket" for iPhones, while in Paris, the technology company showcased five designers in its inaugural Designers of Tomorrow exhibition.

Sent on alternate Fridays, this US edition of Dezeen Agenda is a fortnightly newsletter rounding up everything you need to know from America, featuring news, projects and interviews with industry figures. Plus occasional updates and invitations to Dezeen events. A quarterly newsletter rounding up a selection of recently launched products by designers and studios, published on Dezeen Showroom.  Our most popular newsletter, formerly known as Dezeen Weekly, is sent every Tuesday and features a selection of the best reader comments and most talked-about stories.

Plus occasional updates on Dezeen’s services and breaking news.  Sent every Thursday and containing a selection of the most important news highlights. Plus occasional updates on Dezeen’s services and invitations to Dezeen events.  Daily updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Plus occasional news. Weekly updates on the latest design and architecture vacancies advertised on Dezeen Jobs.

Plus occasional news. News about our Dezeen Awards programme, including entry deadlines and announcements. Plus occasional updates. News from Dezeen Events Guide, a listings guide covering the leading design-related events taking place around the world. Plus occasional updates and invitations to Dezeen events. News about our Dezeen Awards China programme, including entry deadlines and announcements.

Plus occasional updates. We will only use your email address to send you the newsletters you have requested. We will never give your details to anyone else without your consent. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of every email, or by emailing us at [email protected]. You can unsubscribe at any time by clicking the link at the bottom of every newsletter.

Summary

This report covers the latest developments in iphone. The information presented highlights key changes and updates that are relevant to those following this topic.

---