LIVE: All the Apple March Event news: Rumours fly over iP…

Rumours fly over iPhone 17e, affordable MacBooks and more.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Welcome to Day 2 of our Apple March event blog. So far, Apple has announced the iPhone 17e – a budget smartphone that finally has MagSafe (hurrah!), and the next iteration of the iPad (with an M4 chip). Still rumoured is the affordable MacBook A18 Pro, the MacBook Pro M5 Pro and M5 Pro Max, the MacBook Air M5 and the long-awaited Studio Display 2.

If today goes the same way as yesterday, we should get a news drop at 9am PST/2pm GMT, and we'll be here covering all the rumours and sharing our expert opinions all day. Below, you'll not only find the news but also advice around whether you should upgrade, who the different new models are for – and whether we recommend them or not. This is a three-day roll out so there isn't the usual livestream – this means you'll need to keep more of an eye on the news, so I recommend staying right here.

As soon as the announcements are live, Apple will release a video on its YouTube channel. Or you can go direct to the Apple Newsroom for the press releases. But finding out through this page means you'll get expert opinion and commentary missing when you go straight to the source. MacBook (A18 Pro), MacBook Air M5, MacBook Pro M5 (the 15 and 16-inch models), iPad 12, and Mac Studio Display 2. While the iPhone 17e might not carry the same clout as the 17, one thing's for sure – it's a massive improvement on the disappointing 16e.

The addition of MagSafe is worth the upgrade alone, and the doubled base storage (now 256GB) is certainly nice to have. Oh, and if, like me, you're prone to dropping anything and everything, that massively durable Ceramic Shield 2 display could be a lifesaver. We've been waiting for the bigger versions of the newest, most powerful MacBook since the 14-inch model dropped last year. We loved it in our review – and it narrowly missed replacing the top laptop in many of our guides because of the smaller screen.

So we're expecting it to fly right to the top of our creative laptop guides when the bigger screens release. Though only the most power-hungry creative workflows need this monster of a laptop, we know you exist out there! So anyone running intensive software really doesn't need a desktop anymore due to the raw power of the MacBook Pro and Pro Max line. A quick side note – another let down, and slightly weird branding move from Apple on the new iPad Airs is that the wallpaper hasn't changed.

It sounds like a small thing, but given Apple is being criticised for boring iterative updates to its main lines, you'd think they'd try to make the new models look a bit more exciting in any way that they can – and wallpapers would be a good way of doing that. It wouldn't take much effort and would mark the different iterations against each other. The most exciting rumour for me is the MacBook A18 Pro.

An Apple 'Chromebook' would be a welcome and innovative addition to the MacBook lineup – and if Apple is trying to target content creators on the move then this is the way to do it. Brands like ASUS are ahead of the game with this (sometimes in quite weird ways – like this smelly laptop), and so far the MacBook Air is as close to that goal as Apple has been. Yesterday I ran through the value of upgrading to the potential new MacBook, and there are very few users who will be wanting to upgrade if they want a like-for-like machine.

But interestingly, the MacBook A18 Pro will be nippier than the Intel MacBook Airs, so if you're still rocking that vintage beauty you could go for an upgrade. Though it's potentially not an upgrade situation, I can imagine plenty of people who have been avoiding Chromebooks so far but would buy into the idea of an Apple version. And I bet it'll look beautiful, if the colour rumours are true! Hello!

Welcome to Day 2 of our Apple March event live blog. As discussed above we've seen the (sort-of) affordable iPhone 17e, and the M4 iPad Air so far. Though we have mixed opinions on these products, the iPhone 17e is offering something new – building on the 16e by offering double storage, MagSafe and an improved camera. The iPad with an M4 chip isn't surprising – and actually the design hasn't changed at all.

The M4 chip gives it a 30% speed boost, which could be appreciated by some creatives. Stick around here and we'll discuss the upcoming products and source opinions from experts, users and more. In case you're weighing up your options, the iPad Air M3 is currently at its lowest ever price – along with some very good offers on the Apple Pencil Pro and Magic Keyboard. This is the setup I'd currently recommend over waiting for the new M4 model – especially at this price point.

Apple has just released promo videos for both products announced today. First up, here's the ad for the iPhone 17e: So, with today's announcements out of the way, attention is turning once again to the MacBook. Apple is widely expected to announce a low-cost laptop this week, one that is reportedly considered to be 'incredible value' internally at Apple. Will it come it nostalgic Y2K colours? We can but hope.

It's hard not to feel a little disappointed by the iPad Air M4. Sure, it's speedier and more powerful, but have we ever seen such an incremental product update from Apple? Not only has it kept the same design and colours, but even the wallpapers are the same last time. The wallpapers! Now then. Design Editor Dan here taking over from Rosie for a while. As expected, Apple has announced the iPhone 17e, the latest iteration of its budget (if you can call $600 'budget') iPhone.

But strangely enough, it's tempting me towards a different iPhone entirely. Is the new iPhone 17e as good as it sounds? Well, MacWorld doesn't seem to think so. It points out that MagSafe charging is actually 15W, which is less power than the iPhone 17 or 17 Pro/Max. And is apparently using 'binned' A19 chips, which means they have failed manufacturing tests and don’t have the full complement of cores.

Don't panic though, MacWorld says they will have failed the tests in some very minor way, and most people won't notice the difference. Let's take a closer look at the new iPad Air M4 that's just been released. Apple says it is 30 per cent faster than the previous iPad Air (M3), and up to 2.3 times faster than the iPad Air with the M1 chip.But who really needs this much speed? It kind of depends where you're coming from to be honest, if you have the previous iPad Air you probably don't need something that's 30 per cent faster, but if you're working with an M1 iPad Air or an even older version, then you'll probably notice the difference.

Video editors, 3D artists or other creatives dealing with heavy files will be the ones that will most benefit from this upgrade. If you're just using your iPad to watch films or read magazines or recipes, then you probably won't notice much of a difference, as this thread on Reddit points out! What's on my absolute dream list? Well… it's the iPod of course. Bring back the iPod! In my dream world, the iPod works with a variety of streaming platforms but is more of an offline experience than simply playing music on your phone.

Perhaps you could curate your favourite albums and only have access to a smaller number of them at a time, to make it more like the old days. Maybe? I can but dream. Hello there! It's Rosie Hilder taking over for a short while while Georgia takes a well-earned break. I've been writing about Apple since I worked on Mac|Life in 2018, and am a huge Apple fan. I haven't been wowed by the latest announcements so far today but here's hoping there's something more exciting coming up tomorrow.

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

I assume that's the only announcement for today (though I could be surprised). So what could happen tomorrow? My instinct is we'll get another product pairing – maybe the MacBook A18 Pro paired with the new iPad 11. Or the Studio Display 2 with the new Macbook Pro M5 Pro/M5 Pro Max. Where will the predicted MacBook Air M5 fit in? One thing to note with that wished-for MagSafe is that its power is far below that of the flagship range.

As MacWorld notes, that 15w of power vs the 25w of the 17 and 17 Pro/Max means charging will be slower. It is harder to find an excited response to the iPad Air on the internet. What do you think? Do you eagerly wait for the yearly Apple upgrade? Did the iPad Air need an M4 chip? Tell me in the comments. One notable omission from the actual 17e vs some of the predictions is the retention of the controversial notch.

It would have looked so much better with the dynamic island in place, but I guess the storage bump takes the place of that upgrade. Besides that, the reception on the internet is widely positive, with most commentators recognising the need for a basic iPhone that doesn't compromise too heavily. Some are lamenting the lack of a really decent camera, but that's not really its job. Unlike with the Air, which I think appeals to the kind of demographic that really needs a decent camera, the user base for this phone isn't in drastic need of an expensive camera.

This rollout coincides with the "Apple Experience" media events scheduled for March 4th in New York, London, and Shanghai, where we expect to see hands-on demos of these devices alongside the rumoured new MacBooks. For most creatives, the iPad Air was already a brilliant option – with its super smooth speeds, glorious screen and sleek design suiting the workflows of most. And this update will only make it better.

Compared to the Pro it's actually a great option if your tasks aren't supercharged. You prioritise value: You're getting the desktop-class M4 chip and a massive 12GB of RAM for just $599. This is the ultimate student pro machine. Compatibility: It still works with the Apple Pencil Pro and the standard Magic Keyboard, making it a versatile tool for illustrators and writers. You use standard software: For 90% of creative tasks Photoshop, Procreate, and LumaFusion – the M4 is more than enough power.

You need a premium display: Once you see the Tandem OLED and 120Hz ProMotion, it’s very hard to go back to the Air’s 60Hz LCD. If you colour grade or draw professionally, the ink-blacks are worth the premium. Maximum portability: Ironically, the "Pro" is actually thinner and lighter than the "Air." If you carry your tablet all day, every gram counts. AI powerhouse: The M5 chip features a Neural Accelerator in every GPU core, making it up to 2x faster than the M4 for heavy-duty AI image generation (like Image Playground or stable diffusion).

And the iPad M4 as well! This is a powerhouse update that brings Pro-level performance to the mid-range. While the design remains familiar (it is our favourite iPad for most creatives, and tops many of our guides) the internals have seen a significant glow up to keep pace with Apple’s AI-forward plans – which can only be a good thing, right? The jump to the M4 chip means a 30% speed boost over the previous M3 model and a staggering 2.3x increase over the M1.

But for creators, the real story is the memory: Apple has increased the base unified memory to 12GB, providing a 50% boost in bandwidth that’s essential for heavy multitasking and the new iPadOS 26 AI features. Connectivity also gets an upgrade with the new N1 and C1X chips, bringing Wi-Fi 7 and faster 5G to the Air for the first time. Whether you opt for the ultra-portable 11-inch or the expansive 13-inch model, you’re getting a device built for serious editing, gaming, and Image Wand creativity.

Okay! Here we go! Apple has officially kicked off its "Big Week", dropping the press release for the iPhone 17e. While we expected a modest refresh, this looks like a strategic overhaul of the entry-level experience. The headline? Apple has effectively killed the entry-level storage struggle. The iPhone 17e starts at a massive 256GB, double the capacity of the previous generation, while remarkably holding the line on its $599 price point.

The A19 chip brings flagship-tier performance to the masses, paired with Apple's first-ever in-house C1X cellular modem. Apple claims this new silicon is up to 2x faster than the 16e’s modem, promising vastly improved 5G efficiency. For creators, the 48MP Fusion camera is the star, utilising an 'optical-quality' 2x Telephoto crop that mimics a dual-lens setup. The 6.1-inch Super Retina XDR display also gets a durability glow-up with Ceramic Shield 2, offering 3x better scratch resistance and a new anti-reflective coating to combat glare.

And yes, the rumours were true (our design editor will be delighted!) MagSafe has finally arrived, alongside groundbreaking satellite features like Emergency SOS and Messages via satellite, ensuring budget users aren't left in the dark. We've finally reached the time that Tim Cook suggested real news could start to be released – so we're expecting to have some solid updates for you soon. In the meantime, scroll down for all the juice so far – plus some advice rooted in many years experience covering Apple tech.

Creative pros are probably wondering what to do about the Studio Display 2. Apple's last monitor release was so long ago that it doesn't even appear in our best monitor for graphic artist guide – but could this rumoured release earn Apple a spot in there? The short answer is yes. If the rumours are true, the Studio Display 2 won't be just a minor spec bump, it is set to be a blow to the monitors that are currently riding high in our recommendation list (like the ASUS ProArt and BenQ PD series).

Here is how the rumoured Studio Display 2 compares to current creative favourites like the ASUS ProArt PA32UCDM (see the review) and the BenQ MA320U (and that review, too). For graphic designers and typographers, the Studio Display 2 remains untouchable. Most pro monitors from ASUS or BenQ are 4K at 32 inches, which creates "fuzzy" text on macOS due to non-integer scaling. Apple’s rumoured 6K 32-inch and 5K 27-inch models hit the 218 PPI sweet spot that makes macOS look like high-quality print.

The biggest complaint from video editors (and is the reason it isn't in our top 10 of monitors) was that the original Studio Display was SDR-only. By adding Mini-LED and 1,000+ nits of sustained brightness, Apple is finally matching the HDR capabilities of the MacBook Pro. This makes it a legitimate monitor for colour grading, though it probably won't beat the infinite contrast of the OLED ASUS ProArt in a pitch-black room.

The addition of 120Hz ProMotion is huge for video editors working with high-frame-rate footage. While the ASUS 240Hz panel is technically faster, the jump from 60Hz to 120Hz on the Studio Display 2 removes the ghosting and lag that previously made the Apple monitor feel dated next to modern pro displays. No pro monitor matches Apple’s integrated tech. The rumored A19 chip inside the display could power a much-improved 12MP Center Stage webcam and a speaker system that acts as a native spatial audio hub.

For many pros, not needing a separate webcam, mic, and speakers on their desk is worth the Apple Tax. So, yes the Studio Display 2 is going to be a serious contender for your attention if you work in the Apple ecosystem already. The other lineups are a bit more straightforward – if you want a new iPad or MacBook we generally advise jumping a couple of iterations at a time. If you're researching, we have a lineup of brilliant guides onsite that will help you to make a decision.

First try our iPad generations explainer, which tells you all about every model available (so far). And there's our iPad for drawing guide, which tells digital artists which tablet they should go for. The rumoured MacBook A18 Pro is perhaps the most interesting proposition from the new lineup. I am attached to my MacBook Air M2, but I could probably run most of my daily workflow on the specs attached to the new budget MacBook as my creative tasks are light – and I have no doubt it'll be excellent for content creators on the move.

In essence, it sounds a lot like an Apple version of a Chromebook – and a well-made Chromebook (like the Acer Chromebook Spin 714) is worth its weight if you don't need the chops of a roomier, more powerful laptop. I'd be really into the design aesthetics proposed (I loved the new iMac range), and to have something light and portable enough for the smallest backpack would be welcome. You certainly can't have a conversation about anyone using the Pro, but is there a worthwhile upgrade from any of the Airs?

If you are still running a fan-cooled Intel Mac, the jump to the A18 Pro will be monumental. Even though it's a phone chip, the A18 Pro outperforms Intel Airs in almost every metric while remaining completely silent and cool. You'll gain Apple Intelligence support, significantly better battery life (rumoured up to 15+ hours), and a much more vibrant display. This is the most interesting comparison.

Benchmarks suggest the A18 Pro has faster single-core speeds than the M1, meaning web browsing and app launches will feel speedier. However, the M1 still holds an edge in multi-core tasks like video rendering. You should only consider this if you want the new design, colours and AI-readiness. Note: Do not upgrade from anything after an M2 Air. Same goes if you work in 4K video. Your next question is probably about the value of upgrading on all of those new potential models.

This phone will never be in our best iPhone for Photography guide but does have value for some users. Should you upgrade? Of course, it you simply like the specs then that will answer the question for you. But if you're on the fence of when and what to upgrade to, the model you currently have will determine whether it's a viable and valuable upgrade for you. Anything newer than a 14 in the flagship line and you probably won't see any benefit, fyi.

But here are three valid options for upgrade. If you’re still using the home button and a tiny 4.7-inch screen, the 17e will feel like a device from the future. You’re moving from an LCD to a 6.1-inch OLED, gaining Face ID, and jumping from a measly 12MP camera to a 48MP sensor. Plus, the 17e is rumored to be the cheapest entry point for Apple Intelligence, which the SE 3 simply can't run. For owners of these older base models, the 17e is a surprisingly logical move.

You’ll finally get the Action Button, USB-C charging, and, most importantly, the Dynamic Island (replacing that dated notch). While the screen size is the same, the A19 chip and 8GB of RAM provide the headroom needed for modern AI tasks that the iPhone 13 and 14 struggle with. This is probably rare, but if you bought the 16e and immediately regretted the lack of MagSafe or the presence of the notch, the 17e fixes both.

It’s a refined version of the budget experiment, adding the magnetic ecosystem and a more efficient Apple-designed C1X modem for better battery and 5G speeds. We haven't heard anything of plans for Apple's Studio Display since 2022. I use it everyday, and a juicy creative-focused update is well overdue. The latest rumours suggest a massive upgrade is coming this week. Reports from Macworld and internal macOS 26.3 code point to not one, but two new models (codenames J427 and J527).

The headline feature? ProMotion. We might finally see a 120Hz refresh rate on an Apple desktop monitor, though some leakers suggest a 90Hz 'middle ground' for the standard model. Pro-users should keep an eye on the rumoured 32-inch 'Pro' variant, which could bridge the gap to the Pro Display XDR with mini-LED backlighting and Thunderbolt 5. Inside, an A19 chip is expected to replace the ancient A13, potentially bringing Center Stage improvements and HomePod-level audio processing to the six built-in speakers.

If true, this sounds like fantastic news for creatives, and also for Apple which has been falling behind innovators like ASUS when it comes to monitors. The rumoured iPad Air M4 looks set to solidify the sleekest tablet around as a 'good for everyone' model. While it won't be chasing the Pro’s OLED glory just yet, it’s reportedly making the expected leap to the M4 chip – the same powerhouse currently found in the 2025 iPad Pro.

We love the iPad Air (it's great for so many creative workflows as you can see from our iPad Air M3 review). Creative pros who can't afford the iPad Pro will be pleased because this update is all about power. The M4 is expected to deliver a 30% CPU speed bump over the current M3 model, alongside a souped-up Neural Engine designed to tackle the next generation of AI features in iPadOS. There's also talk of the N1 networking chip bringing Wi-Fi 7 to the Air for the first time.

Expect the same sleek 11-inch and 13-inch liquid retina displays, but with potentially punchier new color options to mark the refresh. As we know from our years spent covering MacBooks for creatives, the M5 Pro and M5 Pro Max MacBook Pros are the performance titans – ideal for serious creative pros. For example, the MacBook M4 Pro is topping our best laptops for 3D modelling list right now. Though the base 14-inch M5 model debuted late last year (see our MacBook Pro M5 review here) this 'big week' is expected to culminate in the release of the high-end 14-inch and 16-inch configurations.

This means our guides are all likely to update to this new contender in the Pro laptop field. Leakers are calling the M5 Max a monster, with rumours of a 25% performance uplift and a new architecture that separation of CPU and GPU cores for better efficiency. We’re also hearing about a Neural Accelerator in every GPU core, specifically designed to crush complex AI workloads. Don't look for a redesign – that’s reportedly saved for the 2027 OLED transition.

For now, the focus is pure power: Wi-Fi 7, Thunderbolt 5, and a staggering 128GB RAM ceiling. It's not all brand-new concepts like the MacBook A18 Pro and iPhone 17e, there are also rumours abound about expected upgrades to the MacBook Air and MacBook Pro lineups. While these are more predictable, they're also welcome – especially because the Macbook Air is fast becoming more than enough power for the average creative.

Our MacBook Air M4 review lauded the speed and power, and pointed out that the performance covers most creative tasks from moderate video editing to light 3D work, and that the price point it remains at makes it a really valuable option in Apple's lineup. It's always been my favourite model – I'm typing on the M2 version right now. So what do we expect from the MacBook Air M5?While the rumoured "budget" MacBook is for the value-hunters and light content creator, the M5 MacBook Air is being positioned as the ultimate AI workhorse for mainstream creators.

Inside, the M5 chip (built on an enhanced 3nm process) is expected to deliver a 15% boost in CPU speed and a massive 30% jump in GPU performance (wow). But its a new Neural Accelerator in each GPU core that make this the AI monster of the thin-and-light world. But don't expect a design revolution just yet. Leaks suggest the Air will keep the current 13-inch and 15-inch fanless chassis. However, with Wi-Fi 7 support and a starting 16GB of RAM, the classic and much-loved design is getting a serious internal makeover.

Apparently, the base-model iPad is getting an upgraded inside. Rumours for the iPad 12 (12th Gen) suggest that Apple is ditching the aging A16 chip for the A18 (or potentially the A19), a massive leap that finally brings Apple Intelligence to the entry-level lineup. Design-wise, don't expect a revolution – it's likely to stick with the reliable 11-inch Liquid Retina display and the landscape selfie cam.

However, the real story is the rumoured upgrade to 8GB of RAM, a necessary move to handle the upcoming Siri 2.0 and on-device AI tools. While we might still be looking at a 60Hz screen and non-laminated glass to keep costs down, the inclusion of the N1 wireless chip for Wi-Fi 7 means this budget tablet is built for the future. This is one of the most exciting rumours for the majority, including creators and students.

An ultra-affordable MacBook powered by the A18 Pro – the powerhouse found in the iPhone 16 Pro – rather than M-series chip. For the budget-conscious student, an on-the-move freelancer or a content creator, this could be a game-changer. Leaks suggest a portable 12.9-inch design that ditches the classic Silver and Space Gray for a more vibrant palette of yellow, blue, and green (this kind of design is what we hoped the logo was pointing to).

While the model might lose Thunderbolt support and a backlit keyboard to hit the rumoured $599 price point, the A18 Pro’s NPU is more than capable of handling Apple Intelligence tasks. If the 'Special Experience' events or preceding announcements deliver this "iPhone-in-a-laptop," it could be the most disruptive Mac since the original Air. The latest iPhone 17e rumours describe a device that finally delivers stunning design alongside a much lower price tag.

According to the rumours, the notch will be ditched in favour of the Dynamic Island, giving the entry-level model a much-needed glow-up. Designers, take note: a A19 chip is expected to drive much improved performance for mobile editing and Apple Intelligence, so potentially even the most affordable iPhone will stay relevant as AI starts to take more of a centre position in Apple's strategy. While the 60Hz screen might feel a bit retro for some, the addition of MagSafe, a glaring omission on the 16e, and a rumoured 18MP selfie cam could make this a compelling choice for creators.

I'm also hearing whispers of an upgraded C1X modem for faster 5G, tucked inside the 6.1-inch frame. While we've got a few hours to wait before any expected news (Tim Cook said it'll probably be 9 a.m. EST / 2 p.m. GMT), I'm seeing tons of speculation online already. So let's go one product at a time. As I've mentioned, the expected lineup is as follows: Apple Event Products:📱 iPhone 17e📲 iPad Air (M4)🆕 iPad 12 (A18)💻 MacBook (A18 Pro)🚀 MacBook Pro (M5 Pro/Max)✨ MacBook Air (M5)Which one are you upgrading to?

👇 pic.twitter.com/ezSrI6cdCIFebruary 18, 2026 Stand by and I'll run through the expectations for that product lineup. Of course, Apple often throws curveballs so anything could happen (we're hoping for a new iPod please!) And we're off! It's a huge week for Apple, with the promise of approximately FIVE new products. Things have felt a little stale in the Applesphere lately, with iterative updates on the same models coming year after year.

While we love the sleek design of Apple tech, I also love innovation so something new is very welcome indeed. Of course last year saw the release of the iPhone Air, which tired hard to be innovative in its super slim design. Unfortunately, it didn't match up to the performance of the iPad Air with battery life and camera being two major concessions – and remained very expensive. This means I'm skeptical about the prospect of any properly affordable Apple option, though it'll be a great thing if they manage to nail affordability while keeping key features useable.

I'll be here, along with the rest of the CB team, to share news, announcements and opinion with you for the next few days. Please logout and then login again, you will then be prompted to enter your display name.

Summary

This report covers the latest developments in iphone. The information presented highlights key changes and updates that are relevant to those following this topic.

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