Samsung’s Galaxy S26 series has a confusing pricing shift

Samsung’s Galaxy S26 series has a confusing pricing shift: the base S26 is more expensive than Galaxy S25, while the Samsung’s Galaxy S26 Ultra model is cheaper than S25 ultra model which leaves consumers uncertain about value

Comparison of prices in S26 models according to space

Storage Size	Galaxy S26	Galaxy S26+	Galaxy S26 Ultra
256GB	€1049	€1299	€1399
512GB	€1259	€1449	€1569
1TB	N/A	N/A	€1809

 

Comparison of prices of Sumsung galaxy model each year

Model / Storage	S21 (€)	S23 (€)	S25 (€)	S26 (€)
Base 256GB	€899	€1019	€969	€1049
Plus 256GB	€1049	€1209	€1235	€1299
Ultra 256GB	€1399	€1409	€1557	€1399
Ultra 512GB	€1529	€1589	€1681	€1569
Ultra 1TB	€1459	€1819	€1931	€1809

Change in prices each model

Model / Storage	Δ S21→S23 (€)	Δ S23→S25 (€)	Δ S25→S26 (€)
Base 256GB	+€120	-€50	+€80
Plus 256GB	+€160	+€26	+€64
Ultra 256GB	+€10	+€148	-€158
Ultra 512GB	+€60	+€92	-€112
Ultra 1TB	+€360	+€112	-€122