Apple March event live blog: Every new product as it happens

Macworld Aside from the launch of the AirTag 2 last month, it’s been a quiet year for Apple so far. But all that’s about to change this week. On Wednesday, Apple will hold a “special experience” in London, Shanghai, and New York City following a “big …

Aside from the launch of the AirTag 2 last month, it’s been a quiet year for Apple so far. But all that’s about to change this week. On Wednesday, Apple will hold a “special experience” in London, Shanghai, and New York City following a “big week” of announcements that all kick off on Monday. Macworld will be on site in New York City for whatever Apple has planned, but until then, we’ve got two days of announcements.

So stay tuned to this page for full coverage all week long. Hey everyone, it’s Tuesday, and we’re expecting Apple to announce its second round of new products at 9am ET, about two hours from now. New MacBooks will likely make an appearance today, along with the entry-level iPad. Get ready! The new iPad Air website looked familiar, so I went to the Internet Archive to look at the M3 site, and sure enough, very little has changed.

If Apple doesn’t care enough to update its website, why should we care about buying one? If you’re planning to upgrade your iPhone, iPad, or Mac this week with one of the new models, you’re going to get a little less for your trade-in through Apple. Most are just a few dollars, but you’ll get about $150 less if you’re trading in a 16-inch MacBook Pro. You can check out the price for your specific model on Apple’s Trade In page.

Before we head off for the night, check out our roundup video of the M4 iPad Air and iPhone 17e. And we’ll see you all in the morning for round 2! Apple announced the iPhone 17e and M4 iPad Air, and it’s just getting started.#apple #iPhone #iPad Apple has posted a minute-long iPhone 17e video that takes a different approach than its usual advertising. It features a voiceover running through the new features in a highly edited, scatterhot fashion.

Watch it below: This could be just a quirk unrelated to this week’s announcements, but Apple released the third OS 26.4 beta updates to developers today for iOS, iPad OS, watchOS, tvOS, and visionOS—everything but macOS. Could that signal that new Macs are on the way on Tuesday, and Apple is still working on it? We’ll have to wait until tomorrow to see. Along with the iPhone 17e, Apple has announced a new set of colors for its accessories.

The iPhone 17, 17 Pro, and 17 Pro Max silicone cases now come in Bright Guava (pink) and Vanilla (off-white), while the iPhone 17 silicone case gets an Electric Lavender (purple) color as well. The iPhone 17e silicone cases also come in Bright Guava and Vanilla, along with a new Soft Pink option to match the new phone. The same color options extend to Apple Watch bands and Crossbody straps. If you’re shopping for a new iPad Air, you can save $150 on the 5G version of the 11-inch M3 model right now.

That’s basically getting all-over wireless connectivity for free, and you’re not missing out on much compared to the new model. We don’t expect this deal to last very long (non-5G variants are already sold out), so go grab it if you want one. The iPhone 17e may not be a huge upgrade over last year’s 16e, but for most users it still delivers a good experience and value at a price that’s 25% less than the iPhone 17.

Apple announced the new iPad Air and iPhone 17e this morning, but that’s just the start of a very busy week. Still to come: Plus, we could get a new version of iOS 26.3 to support the new products. We’ll have lots more coverage through today and the rest of this week, so keep this page open in your browser! There’s not much to say about the new iPad Air, but it’s still a great tablet at a great price.

David Price digs into the iPhone 17e announcement to separate the good (MagSafe, storage pricing) from the bad (MagSafe speeds, binned A19 chip). Apple updated the iPad Air today but didn’t release a new base-level iPad, which is also expected to get a chip refresh this week. It seems like the two models go hand-in-hand, so maybe Apple has something bigger for the entry-level model? Apple’s tagline for the iPad Air is, “Now supercharged by M4,” which is the same as before, when it was “Now supercharged by M3.” The new iPad Air and iPhone 17e will be available for preorder beginning Wednesday, March 4 at 9:15am ET.

That differs from the usual timing, which is traditionally on a Friday at 8am ET, but could be to coincide with Apple’s “Experience” event, which starts a 9am ET on March 4. Apple’s iPad Air is available in the same four colors as the previous two models: blue, purple, starlight, and space gray. Sorry, iPad Air fans. Apple’s new entry-level iPhone has the C1X modem, A19 processor, MagSafe, and double the starting storage (256GB).

It also now comes in a new soft pink color in addition to black and white. But it still has a notch. It starts at the same price, $599. Apple has announced the new iPad Air with an M4 chip, N1 and C1X modem for 5G and WiFi 7, and 12GB of RAM for the same $599 and $799 starting prices. The first round of new products should arrive at the top of the hour on Apple.com and the Apple Newsroom. iPhone 17e?

iPad Air? MacBooks!? We’ll know soon. Based on previous announcements, we expect Apple to unveil the first of its new products on Apple.com at 9 am ET (6 am PT/2 pm GMT). So stay tuned! Bloomberg’s Mark Gurman reports that Apple believes its new MacBook is “incredible value” and that it will “drive a serious number of switchers from Windows machines and Chromebooks.” This could just be Apple’s own hype machine at full tilt, but it could also signal that the new MacBook will be cheaper than we think.

Could $499 be possible? According to Bloomberg’s Mark Gurman, Apple expects a “major rush” of customers at its stores following this week’s announcements. I assume that’s because everyone will want to check out the new low-cost MacBook, because I doubt people will be rushing to get a look at the M4 chip in the iPad Air. While Apple is promising a week of announcements, that really just means Monday, Tuesday, and Wednesday.

But those three days will be filled with lots of new products. We’re expecting numerous updates to existing devices, including: Starting this morning, Apple will unveil a variety of new products over the course of the next three days. We expect products to arrive at 9 am ET, so stick around for the news, come back for the analysis of what Apple releases, and check out our social media sites (Facebook, Threads, and Bluesky) to join the conversation.

Michael Simon has been covering Apple for more than 20 years. He started covering rumors with Spymac when the iPod was the iWalk, and has owned nearly every iPhone Apple has ever made. He lives in Connecticut with his wife, son, and far too many gadgets.

Summary

This report covers the latest developments in iphone. The information presented highlights key changes and updates that are relevant to those following this topic.

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